"The difference between the right word and the almost-right word is the difference between the lightening and the lightening bug." — Mark Twain

type-image3We are in an era of instant communication. We are inundated with information. So, the question is, “how do I get my message to stand out?” Whether the words are intended to explain, persuade, engage or entertain, they have to be the right words.

Do you need a web presence, a blog, a press release, a television commercial or technical literature? Whatever the medium, whatever the message, every word should be the right word.

It’s not just about style, but substance and originality. Want strong, seductive copy that sells? Then you need to know your audience and how to sell your ideas to them. I’m good with words, and even better at coming up with ideas and concepts to support them.