Fisher Price

In the 1990s Davidson & Associates started the Blaster series of educational software. The products included the highly successful Math Blaster and Reading Blaster. (Knowledge Adventure now releases these titles.) At the time, Davidson had a made a deal with Fisher-Price to distribute the software and they wanted in-package CD inserts cross-promoting the Blaster series, in addition to the Flying Colors paint program for children.

As Digital VooDoo, I pulled together a team of artists and we produced a self-running CD-ROM which was enclosed in Davidson’s educational software programs in order to cross promote their other CD titles. We created a PowerPal character which moved from screen to screen. The character resembled the Davidson “D” wearing a hard hat and a tool belt.

Click on the thumbnails below for a slideshow of larger images.

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